Imran Karim Budhwani

Marketing in the modern world is not based on ingenuity and other traditional methods. It has close relations with how viewers are able to take information in real-time on the digital platform. Discussions, moods, and fast-moving stories that travel at a rapid pace are currently informing the brands.  The work by Imran Karim Budhwani could be of use in this dynamic environment in the context of the transformation of the current marketing strategy by means of analysis in the media. Understanding Digital Ecosystems and Public Sentiment With the advent of online ecosystems where every comment, post, and share counts to collective consciousness, one can count on the birth of the marketing landscape, most radically changed by the Internet in recent decades. These signals cannot be monitored as an option anymore. It is essential.  Imran Budhwani and other experts are professionals in unraveling such cues to determine whether individuals like or dislike brands, policies, and politic...